NEWS RELEASE - March 1, 2009

Media Contact: Stefan Merkl 415 901-5256 smerkl@redandwhite.com

Golden Gate Bay Cruise® celebrates 70th Anniversary

Features Personal Headsets with Narration in 12 Languages

San Francisco – Feb 16, 2009 – San Francisco’s historic Red and White Fleet® celebrates the 70th anniversary of the popular Golden Gate Bay Cruise, San Francisco’s original sightseeing tradition which has introduced millions of visitors to the City by the Bay since 1939.

This significant milestone in the history of the 3rd generation family business originated during the great Golden Gate International Exposition of 1939, when Red and White's founder, Thomas Crowley, received a license for operating sightseeing cruises under the Golden Gate Bridge and around Alcatraz. The tours were designed to celebrate and showcase San Francisco’s great engineering marvels of that time, which also signaled the city’s return on the world map after the devastating earthquake of 1906.

The Golden Gate Bay Cruise, back then departing from the fairgrounds on Treasure Island, was an instant success with visitors, who all wanted to see the newly-built Golden Gate Bridge and Bay Bridges. Today, the Golden Gate Bay Cruise continues to amaze passengers with breath-taking views of the charismatic San Francisco skyline.

The cruise features San Francisco’s only multilingual bay cruise narration, bringing to life San Francisco’s colorful history and local culture via state-of the-art wireless headphones. The audio is available to guests at no extra charge in 12 language choices: English, German, French, Spanish, Korean, Portuguese, Mandarin Chinese and Japanese. New language additions for the 2009 season include Hindi, Italian, Thai and Russian.

Guests travel through time as they become witness to the Great Gold Rush, devastating earthquakes, Angel Island’s history as an immigration station, the Summer of Love, to the Silicon Valley boom of the 1990s. Other exciting insights include the construction of the Golden Gate Bridge, stories from inmates at Alcatraz Prison, marine wildlife in San Francisco Bay and entertaining anecdotes of local personalities.

The custom-developed audio has been produced by Bogas Studios. Ed Bogas has been composing music for films and CDs for more than thirty years. Among his credits are the Garfield and Peanuts TV series, dozens of feature films, hundreds of commercials and the score for the long-running San Francisco and New York multi-media Experiences.

The Golden Gate Bay Cruise departs Pier 43 ½ 8-14 daily starting at 10AM and offers indoor and outdoor seating. All cruise vessels include a snack bar and restroom facilities.

Founded in 1892, the family-owned Red and White Fleet is legendary for its San Francisco Cruises™. The company operates all cruise vessels on biodiesel and fuel-efficient engines as part of its commitment to sustainable tourism.

For more information, please contact Stefan Merkl at smerkl@redandwhite.com or (415) 901-5256 or visit us online at www.redandwhite.com.

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CRUISE INFORMATION

Founded in 1892, the family-owned Red and White Fleet is legendary for its San Francisco Cruises. The company is committed to environmental sustainability, supporting community education and the preservation of San Francisco's unique history and offering a fun and spectacular San Francisco experience to visitors from around the world. For more information, call 415 673-2900 or visit www.redandwhite.com.

The 1-hour Golden Gate Bay Cruise®, San Francisco's only cruise with award-winning audio in 8 languages, departs 8 - 14 times daily from Pier 43 ½ on Fisherman's Wharf, at the foot of Taylor Street. Tickets: Adult (18-61) $21; Senior (62+) $18; Youth (12-17) $18; and Child (5-11) $14. The Red and White Fleet also offers the California Sunset Cruise®, a relaxed 2-hour twilight sail with a light buffet, from April to October, departing from Pier 43 ½. Tickets: Adult (18+) $48; and Youth (5-17) $33. The 90-minute Ferry Building Line Cruise®, offering exciting tours of San Francisco's Natural History, Architecture, and the Native American Experience, sails year around from the Ferry Building, Gate E, downtown San Francisco. Tickets: Adult (18+) $39; and Youth (5-17) $26.

For TICKETS and information: 415 673-2900, departure piers, or www.redandwhite.com. Children under age five ride free. Prices include all taxes, gratuities and fees. Major credit cards accepted. Easy access by public transportation. All vessels available for private charters. Group rates available for 15 or more guests. Snacks and beverages are available on all vessels.

Media Contact: Stefan Merkl (415) 901-5256.